Special episode: Escaping Bullsh*t Product Management with David Pereira (CPO MailerLite, Author „Untrapping Product Teams")
Update: 2025-08-13
Description
In this episode we sit down with David Pereira – CPO at MailerLite, author, and one of the most outspoken voices in product management - to unpack the idea of Bullsh*t Product Management.
This conversation is both a reality check and a playbook for PMs who want to escape the feature factory trap and build products that truly matter.
We talk about:
- What Bullsh*t Product Management is and how to recognise it
- Why “being busy” doesn’t always equal creating value.
- How to identify wasteful product work and shift focus from feature delivery to value creation
- Practical ways to win stakeholder trust and influence change from within
- Finding the balance between endless discovery and actually delivering
- Creative approaches to customer research when access is limited
- Using AI as a partner in discovery, ideation, and experimentation
This episode id packed with stories from David’s career - including lessons learned at Booking.com and his work transforming teams.
📬 Subscribe to David’s newsletter: https://dpereira.substack.com/
📖 Check out David’s book Untrapping Product Teams: https://www.d-pereira.com/untrapping-product-teams
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